Your privacy matters to us. Here's how we collect, use, and protect your data.
Welcome to Bridal Body ("we," "us," "our," or the "App"). This Privacy Policy explains how Soma Welling Ltd collects, uses, stores, shares, and protects your personal information when you use our mobile application and related services (collectively, the "Service").
We are committed to protecting your privacy and handling your data transparently. By using the App, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use the Service.
Data Controller:
Soma Welling Ltd
Email: hello@bridalbody.app
Registered Address: 23 Brim Hill Hampstead Garden Suburb, London, United Kingdom, N2 0HD
Company Number: 16874129
Account Information
Physical and Health Information
Dietary and Nutritional Information
Wedding Information
Fitness and Training Data
Progress Data
AI Coach Conversations
Content You Create
Usage Data
Device Information
Apple Health Data (with your explicit permission)
Apple Sign-In (if used): When you sign in using Apple, we receive your name and email address (or a private relay email address if you choose to hide your email). We do not receive your Apple ID password.
We use your personal information for the following purposes:
Providing the Service
Communication
Safety and Wellbeing
Improvement and Analytics
Legal Compliance
We process your personal data under the following legal bases:
Special Category Data: Some of the data we collect (health and fitness data, menstrual cycle data, dietary requirements related to religion) may be considered "special category data" under UK GDPR. We process this data based on your explicit consent, which you provide when you create your account, complete onboarding, and use the relevant features. You may withdraw this consent at any time (see Section 7).
We never sell your personal data to third parties.
We share your information only with the following categories of service providers, who process data on our behalf and are bound by data protection agreements:
Supabase: Database hosting, user authentication, and secure file storage (including progress photos). Data shared: Account information, profile data, workout/nutrition logs, progress photos, AI conversation history. Location: Cloud servers (may include US and EU locations). View Supabase's Privacy Policy at https://supabase.com/privacy
Vercel: Hosting the App's web layer, Privacy Policy, and Terms of Use pages. Data shared: Standard web request data (IP address, device info). Location: Global edge network. View Vercel's Privacy Policy at https://vercel.com/legal/privacy-policy
Anthropic (Claude AI): Powers Bridie, our AI fitness and nutrition coach. Data shared: Messages you send to Bridie, along with relevant profile context (name, wedding date, fitness goals) to personalise responses. Important: Anthropic does not use your conversations to train their AI models. Location: United States. View Anthropic's data processor policy at https://support.claude.com/en/articles/9267385-does-anthropic-act-as-a-data-processor-or-controller
RevenueCat: Managing in-app subscriptions, free trials, and purchase verification. Data shared: Subscription status, purchase receipts, anonymous user identifiers. Important: We do not collect or store your payment card details — all payment processing is handled by Apple through the App Store. Location: United States. View RevenueCat's Privacy Policy at https://www.revenuecat.com/privacy/
Apple (App Store): Processing all payments and subscriptions. Apple handles all financial transactions — we receive only confirmation of subscription status. View Apple's Privacy Policy at https://www.apple.com/legal/privacy/en-ww/
Resend: Sending transactional emails (welcome email, subscription confirmation). Data shared: Email address, first name, wedding date (for personalisation). Location: United States. Privacy Policy
We may also share your information:
We take the security of your data seriously and implement appropriate technical and organisational measures:
Technical Measures
Organisational Measures
Limitations: While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you and relevant authorities of any data breach in accordance with UK GDPR requirements (within 72 hours where feasible).
After Account Deletion: When you delete your account, we will permanently delete all your personal data within 30 days, including workout history, meal logs, progress photos, AI coach conversations, and measurements. Some data may be retained for up to 7 years where required for legal, tax, or accounting obligations, but will be anonymised where possible.
Inactive Accounts: If your account is inactive for 24 months, we may contact you to confirm whether you wish to keep your account. If we receive no response, we may delete your account and associated data.
As a UK resident, you have the following rights regarding your personal data:
Right of Access: You have the right to request a copy of all personal data we hold about you. You can view most of your data directly within the App (Settings > Profile). For a complete copy, contact us at hello@bridalbody.app.
Right to Rectification: You can correct inaccurate personal data at any time through the App's Settings > Profile page, or by contacting us.
Right to Erasure ("Right to be Forgotten"): You can delete your account at any time by going to Settings > Delete Account within the App. This will permanently remove all your data, including workout history, meal logs, progress photos, and AI coach conversations. You can also request deletion by emailing hello@bridalbody.app.
Right to Restrict Processing: You can request that we limit how we process your data in certain circumstances (e.g., while we verify the accuracy of data you have contested).
Right to Data Portability: You can request a copy of your data in a structured, commonly used, machine-readable format (JSON). Contact us at hello@bridalbody.app to request this.
Right to Object: You can object to the processing of your data where we rely on legitimate interest as the legal basis. You can also object to direct marketing at any time.
Right to Withdraw Consent: Where we process data based on your consent (e.g., Apple Health data, special category health data), you can withdraw consent at any time. For Apple Health: go to your device Settings > Health > Data Access & Devices > Bridal Body. For other data: contact us at hello@bridalbody.app. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
Right to Lodge a Complaint: If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO): Website: ico.org.uk | Phone: 0303 123 1113 | Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Exercising Your Rights: To exercise any of these rights, email us at hello@bridalbody.app. We will respond to your request within 30 days. We may need to verify your identity before processing your request.
Some of our third-party service providers are based outside the United Kingdom, including in the United States. When your data is transferred internationally, we ensure appropriate safeguards are in place:
Providers with international transfers: Supabase (US/EU), Anthropic (US), RevenueCat (US), Resend (US), Vercel (Global) — all with Standard Contractual Clauses.
Bridal Body is designed for adults preparing for their wedding and is not intended for use by anyone under the age of 18. We require all users to confirm they are 18 or older during account creation.
We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected data from a person under 18, we will take immediate steps to delete that information and terminate the account.
If you believe a child under 18 has provided us with personal data, please contact us immediately at hello@bridalbody.app.
The Bridal Body mobile app does not use browser cookies. However, we may use the following technologies:
Analytics: We may use anonymised analytics to understand app usage patterns. This data is aggregated and cannot be used to identify individual users.
Advertising (if applicable): If we run advertising campaigns, we may use tracking pixels or SDKs to measure campaign effectiveness. These tools may collect whether you installed the App after seeing an ad, anonymous engagement metrics, and device identifiers for advertising.
You can opt out of personalised advertising via iOS Settings > Privacy & Security > Tracking > Disable "Allow Apps to Request to Track" and iOS Settings > Privacy & Security > Apple Advertising > Disable "Personalised Ads".
Bridie is an AI-powered fitness and nutrition coach within the App. Important information about Bridie:
What Bridie Is
What Bridie Is Not
Data Processing
Safety Measures
Free Trial: New users are offered a 7-day free trial of Premium access. You will not be charged during the trial period. You can cancel at any time during the trial without being charged.
Subscription Plans: Premium Monthly and Premium Yearly plans are available. Prices are displayed in your local currency as determined by the Apple App Store in your region and may vary.
Auto-Renewal: Subscriptions automatically renew at the end of each billing period unless cancelled at least 24 hours before the renewal date. Your Apple ID account will be charged for renewal within 24 hours prior to the end of the current period. You can manage and cancel your subscription through your Apple ID settings (Settings > [Your Name] > Subscriptions).
Refunds: Refund requests are handled by Apple in accordance with their refund policies. Contact Apple Support for refund requests.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes:
We encourage you to review this Privacy Policy periodically.
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:
Email: hello@bridalbody.app
General Enquiries: hello@bridalbody.app
Data Protection Requests: hello@bridalbody.app
We aim to respond to all privacy-related enquiries within 30 days.
European Economic Area (EEA)
If you are located in the EEA, you have the same rights as outlined in Section 7, enforceable under the EU General Data Protection Regulation (GDPR). Our lead supervisory authority is the UK Information Commissioner's Office (ICO).
California (USA)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
To exercise these rights, contact us at hello@bridalbody.app.